IndieRecon, the online conference for indie-authors, is officially over. The conference was jam-packed with live interviews and presentations. Good news if you missed the conference: they’re posting everything on their website. I’m still working my way through the list but after watching HM Ward’s presentation, I was chomping at the bit to share a few things I learned.
If you’re not familiar with HM Ward and you’re interested in the indie publishing scene, you should definitely check out her blog, http://blog.demonkissed.com/. Ward is a New York Times bestselling indie author who writes “sexy awesome books.” In fact, since 2011 she’s sold over 10 million of them. That’s not a typo. That’s 10 million books in under 5 years, all without using a traditional publisher. It doesn’t hurt that Ward writes in the hottest indie-publishing genre. But if you’re thinking that her advice won’t be relevant because you write in another genre or because you write non-fiction, you’re wrong. Ward’s advice is practical and applicable no matter what you’re writing. In my opinion, these are the top takeaways from her talk:
Price is no longer the big determining factor it once was in the eBook game
Makes sense when you think about it. With the glut of free titles being made available on a seemingly daily basis, readers who like free and cheap books now look at other things to help them make a choice. The key is understanding what makes a reader choose one book (in their preferred genre) over another. Which brings us to Ward’s second point…
Time is the new obstacle
With so many free books available to readers, time (not money) becomes the real obstacle a new author has to surmount. And the question then becomes, how do I show the reader that my book is worth their time. Ward believes there are three things that get readers to buy a book. She calls it…
The Golden Trifecta
Ward used the image of a three-legged stool where the book was the seat, and the blurb, cover, and sample were the three legs. She argues that if you don’t get all three right, your sales will be hindered. Covers are a no-brainer. If you have a horrible cover, your book will barely get a look. A few highlights about blurbs and samples:
Blurb – Look at your query letter and use that as a guide. Provide a clear hook and give them just enough to want to read the book. The blurb isn’t a summary, either. Keep it short, tight, and interesting. I liken it to a movie trailer. Put in all the exciting stuff, leave out everything else.
Sample – Your cover was awesome, your blurb fantastic. The reader liked both enough to download the sample. Don’t give them backstory or a beginning that doesn’t deliver any excitement before the sample concludes. Give them conflict, action, and empathy.
Here’s a suggestion. Go back and revisit a book in your genre that you loved. Study the cover. Reread the blurb and the first few pages. And then figure out what it was about those things that drew you in, that turned you from a browser to a buyer to a reader, and maybe even a fan.
I encourage you to head straight over to the IndieRecon site and watch Ward’s entire presentation. You can find it here.
Image attribution: Steve Baty Flickr
A very short, and very true story about the day I fell.
I see the crack in the sidewalk, but I’m going too fast to avoid it. Four weeks post-surgery and this cross between a tricycle and a scooter is my primary means of transportation. And it’s about to be my downfall. Literally.
You know how the movies slow stuff down for dramatic effect? There’s a reason they do that. It’s because when it happens in real life, it being you and your tri-scooter going topsy turvy in your office parking lot, it really does happen in slow motion.
I feel myself pitching forward, and I sense the very moment when momentum has taken me too far forward to reverse what’s about to happen next. I do have the presence of mind to avoid landing on the foot that’s gotten me into this mess in the first place. And I land squarely on my left knee and the palms of my hands.
As I’m going down, I hear a wailing. But it’s not me. It’s my mom, and she’s calling on the Lord Jesus Christ. I’m not sure if she’s calling on him to save me or her, but either way, he let us both down because as I’m gathering myself together on the filthy parking lot ground, my mom is bawling and shaking her fists at the sky, all the while yelling, “Not on my watch! This shouldn’t happen on my watch!” Now it’s hilarious, but at the time, the pain in her voice drowns out the throbbing of my knee and palms and pushes me to move double time over to her to comfort her.
You see, in the flight or fight dichotomy, my mom is neither. She’s the other “F” – Frozen. My mom is so distraught at the prospect of me falling that she has planned her response before it actually happened. A quickly placed hand might have set me straight, but alas, my mom was already planning our defeat.
We’re all good now. My knee was swollen for a couple of days, my palms bruised. And we can all laugh about the fall now. Particularly this bit. My mom, on the phone that night, tears and pain forgotten, said, “My biggest regret is that I didn’t get to her sooner.” But here’s the thing. My mom technically never got to me at all. She was frozen, in place, the entire time. I walked – or rolled rather – over to her.
Grace W. is a writer, blogger, part-time chef (nope), and full-time geek. She’s working on her first novel. The Writer’s Station is where she shares the trials and tribulations of being a wanna-be author.
One thousand words a day.
It’s the least I can do for myself. It’s the best thing I can do for myself.
One thousand words that may not be the best, but that will eventually lead to my best.
One thousand words that when compounded over time add up to dozens of blog posts, or an entire book, or several books. And ultimately, a career.
One thousand words without judgement, without thought of how I will possibly repeat it tomorrow, and the next day, and the day after that.
In 2015 a thousand words a day, without judgement, is my gift to myself. It’s my way of thanking God, my way of persevering, my way of demonstrating faith.
Only 881 to go.
What are your writing goals for 2015? Share them in the comment section, then follow me on my own writing journey here on my blog, on Facebook, and on Twitter. Happy Writing!
A little over a year and a half ago I attended my first writers conference. While there, I was reminded that so many of the lessons I’ve learned about writing transcend the practice and apply to life in general. Sometimes these lessons aren’t new, but serve as reminders of the life we want to live. From the humbleness and approachability of a New York Times best-selling author, to the “butt in the chair” mentality of the just-published, never-been published, and everyone in between, I learned something from everyone I came across.
Lesson 1: People do judge a book by its cover. When you’re the author of the book, that can be a great thing – if the cover says everything you want it to say about what’s on the inside. But as readers (and observers of life), we should be wary of judging a book by its cover alone. That judgement (the conclusion we come to about that book) is only skin deep, and we might miss out on some wonderful content just because the packaging doesn’t look the way we expect it to.
It’s a great metaphor for how we look at people who, at first glance, appear different – even very different – from us. By focusing only on outer appearances, we bring all our history and baggage (often unfairly) into the judgment process and by so doing, miss out on potentially life-changing conversations and relationships. Great covers are great to look at, but be prepared to value a book, not for its cover, but for its content.
Lesson 2: I’m not one to strike up conversations with strangers, but I find that (particularly at a writers conference) people will talk if you will listen. I didn’t want to take the easy way out and hide behind my phone or tablet so I took the opportunity to sit with people I didn’t know. Every time I did, I was inspired by their stories of tenacity and perseverance. In the span of two days, I had conversations with: Continue Reading →
“Don’t follow the feeling, follow the plan.” I first heard this piece of advice while listening to NPR on the way to work one morning. The story was about Macular Degeneration, and featured a woman who loved to read. As the macular degeneration robbed her of her eyesight, she found herself falling into depression.
The psychologist being interviewed for the piece talked about therapy for individuals in this situation. The therapy involves making a plan. In this woman’s case, she not only loved to read, she loved to cook, but with her eyesight failing, she could no longer read her recipe books. The plan was to create recipe binders. Each binder would hold one recipe, each page in the binder one ingredient. Obviously using this method took longer than she was accustomed to, but she eventually was able to prepare a huge dinner for her entire family. In her words, the meal covered everything “from soup to nuts.”
“Don’t follow the feeling, follow the plan,” was a constant reminder to follow the plan and the recipes she’d so carefully laid out, regardless of how she was feeling on any particular day.
As writers we’ll most certainly have feelings of self-doubt. We will feel incapable, inadequate, incompetent. We will question our talent, our ability, and we will, at times, feel like throwing in the towel. I know this, because I feel these things on a regular basis. It sucks, it can be debilitating, and while we’re feeling it, it is for most of us, counterproductive.
And this is where plans come in. Don’t follow the feeling, follow the plan. Your plan is to write your book, your short story, or your screenplay. It is to query agents, to submit your essays or to self-publish. Your feelings will derail you at times but if you can write despite of these feelings, if you can stick to your plan, eventually you’ll be able to do what you set out to do, from soup to nuts.
Photo credit: Flickr
I borrowed the term “The Ugly Middle” from a writing blog I follow called The Write Practice. You can read the original blog post here. That post refers specifically to writing, but as with so many writing related topics, the lessons can apply to much more.
Beginnings are exciting. Endings can be triumphant.
The middle though…sometimes the middle is the mess.
It’s far enough from the excitement of the beginning that you sometimes forget why you started. And so far away from the end that you wonder why you started in the first place.
I’ve now, in earnest, been writing fiction for over a year. I know, for some of you a year sounds like nothing, and in the scope of a writing career I’m aware it’s a drop in the bucket. BUT a year in I realize that I seriously underestimated the sheer amount of effort, work, time, and mind-space it would take to actively pursue writing. A few months shy from publishing my first short story I’m realizing the magnitude of what I’m trying to do. In many ways, I’ve entered the ugly middle. Continue Reading →